In the mid-1950s, standard potato chips had a major image problem. They were greasy, stale quickly, and frequently arrived at the bottom of the bag as a crushed pile of salty crumbs.

Procter & Gamble (P&G) saw an opportunity to solve these universal snack frustrations:

• The Mission: Create a uniform, non-greasy chip that wouldn’t break in transport.
• The Chemist: Fredric J. Baur, an organic chemist and storage technician, designed the revolutionary cylindrical container and the hyperbolic paraboloid shape of the crisp.
• The Formula: In the mid-1960s, researcher Alexander Liepa perfected the recipe, using a potato dough rather than sliced whole potatoes.

By 1968, “Pringle’s Newfashioned Potato Chips” made their debut, promising consumers a fresh, intact snack every single time.

Pringles death can

Pringles is offering one person 200 years of free crisps if they agree to have their ashes buried in a can-shaped urn The winner will receive a custom urn, with the prize to be passed down after their death https://t.co/5ZeboU7VzA

— Dexerto (@Dexerto) October 13, 2026